Assignment Prompt
Your client, Zacharey Jaxson, president of MaxSports, was delighted with your public relations proposal to change the name of MaxSports to SportEx. Now, he would like you to write the initial news release announcing the name change.
Company Name Change
Press Release
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Senior Capstone
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Assignment Prompt
For this assignment, you must select a local/regional nonprofit organization. For your organization, you are to imagine that you have received $250,000 from The Ford Foundation to purchase radio and television time in order to promote the nonprofit’s services and mission. Write a press release announcing this new public service campaign.